We develop Story Frameworks for brands and brand characters.

Every story has two principal components: story telling and story framework. Story telling is the part that is visible to the audience. It’s all the specific ways in which you express the story. To those crafting stories, story framework is of equal importance. The story framework contains both the intended meaning of the story and the essential tools for communicating it. It’s everything the storyteller needs to know before beginning to tell the story.

A good story is like an iceberg. What the audience sees is just the tip of what the storyteller knows.