Character: We develop Characters and Story Frameworks for brands.


We have worked with some of the largest and
most storied brands in the world:

  • McDonald’s
  • Target
  • Bud Light
  • Pampers
  • Cheetos
  • Pringles
  • Cheerios
  • Head & Shoulders
  • Colombia Coffee Federation
  • Discovery Kids
  • Popeye
  • Kool-Aid
  • Mug Root Beer
  • AOL
  • Annie’s Homegrown
  • Kraft Singles
  • Walmart
  • Verizon Wireless
  • Old Spice
  • Snapple
  • E & J Gallo Winery
  • Johnson & Johnson
  • Pantene
  • Chick-fil-A
  • Tostitos
  • Kellogg’s Frosted Flakes
  • Pepperidge Farm Goldfish
  • Mr. Clean
  • Perdue Chicken
  • Quaker Oats
  • Silk Soymilk

“Analyzing a brand through the lens of a story is a tool that brings great value,
both intended and unexpected. Character Camp delivered what we came for—
new insights and relevant and meaningful connections with our consumers.
The surprise was how it helped to re-energize Pampers by creating a common
language and understanding about the meaning and purpose of the brand.”

Jane Wildman, Vice President, Global Baby Care, Procter & Gamble