Character: We develop Characters and Story Frameworks for brands.

The Sixth Sense

If you liked the TED Talk I sent last month about robotics, bioengineering and the state of the economy, you will probably also appreciate this little gem about wearable technology that promises to let you practically live inside the Web.

Here's the link to: Pattie Maes & Pranav Mistry: Unveiling the "Sixth Sense", game-changing wearable tech.

And if you are a marketer concerned about the potential power of consumers who have real-time access to all the knowledge in the world at the moment they contemplate buying your product, then this 9-minute video will be sobering and entertaining at the same time.

If you take the time to watch it, please let me know what you think.


David- I did see this. Crazy that it only costs $350. At least, until the product designers get to it.

Very "Minority Report." I do think it will eventually spur companies to be more responsible, which is a good thing. It definitely has the potential to seriously deflate the brands that don't acknowledge its power.

Hi David,

I love it. Marketers of good products and services should love it too. The only ones who fear it will be the ones with something to hide. I think we’ve already solved the marketing dilemma when Amazon put consumer ratings right on the same page as the product info. Strong brands will get stronger and the weak will get weaker.

What do you think?

Hey Chris, nice to hear from you. I agree completely. In relation to story as an organizing principle, it’s why I think that the metaphor of the brand as author doesn’t get you very far, and why the metaphor of “brand as a character in the drama of its category” is so rich.