Character: We develop Characters and Story Frameworks for brands.

Chracter Camp

Character Camp™ brings together eight to ten brand leaders for a three-day intensive program at an off-site location. Participants generally include the core marketing team and senior executives at key creative suppliers.

Camp is designed to help this team crystallize a clear vision of the brand's story strategy.

At Camp, our team introduces the fundamental elements of characterization and storytelling through film clips, group exercises and improvised scenarios. The group uses these storytelling fundamentals to assess the brand as a character in a story. Each participant contributes insights from his or her point of view of the brand and joins in group exercises and scenes. Improvisational actors aid the process by illustrating concepts and testing ideas. On the last day, the Character® team presents an initial Story Framework™ report that has been distilled from the group’s work.