While you’re waiting for the next essay on data and story, I have a more personal piece to offer. It might particularly appeal to you if you have raised, or are raising, a teenager. The conflicts that drive this story are safety versus freedom and autonomy versus connection, two of the big ones. And it’s all true.
Here is the synopsis that appears on The Dirtbag Diaries website:
“For me, it was a way to stay connected—literally: tied to my free-range daughter by a length of 10-millimeter climbing rope, and connected to my own dream of being an adventurer,” says David Altschul. “And that was how I found myself, a few days later, on a ledge, high above the Columbia River, in the dark.”
For the past decade, David has told the story of the infamous “Escape From Beacon Rock”—a failed attempt to climb a basalt monolith with his daughter, our producer, Jen. At age 72, it dawned on him that, rather than continue to tell the story of the failed climb, he could connect with his daughter by actually climbing Beacon Rock, and doing it this time as a ‘real’ climber.
If you are a regular podcast listener, just search for The Dirtbag Diaries and click on the latest episode, “Escape from Beacon Rock.”, or find it here on iTunes.
This story has almost nothing to do with marketing, except perhaps for a glimpse at how Patagonia spends some of its social media dollars, but I thought you might like it.