Monthly Archives: February 2014

Lifestyles of the Rich and Famous (Brands)

I recently read an essay in The New Yorker by John Suroweiki about the decline of brands. He led with the story of Lululemon, whose “cultlike following” made the brand seem more like a celebrity than a business–until quite recently, when a quick succession of negative news, some of it self-inflicted, deflated the value of […]