Monthly Archives: April 2011

The Truth in Darkness

Darkness in a television commercial is intriguing. I’m not talking about a lack of illumination as much as an ominous, negative or even creepy quality of tone, style or message. Think of Verizon’s 2009 Droid commercials. While the iPhone commercials of the same period were all about bright and happy empowerment, Droid advertising seemed to […]