Character: We develop Characters and Story Frameworks for brands.

Story Framework for Characters

We create new brand character stories and revitalize existing ones.

Brand characters are unique in that they straddle the worlds of marketing and entertainment. Clearly they exist to represent a brand, but they live in a consumer frame of reference that puts them in competition with characters from television, movies, video games and novels. To be truly effective, brand characters have to combine the best of both worlds. They must be engaging characters in their own right while staying authentically rooted in the brand.

We help our clients find this intersection between story and marketing by combining a deep understanding of brands with the tools for creating compelling characters from the world of entertainment.