Character: We develop Characters and Story Frameworks for brands.

Press Room

Featured Story

Is it Better to be Loyal or Honest?

Selected Articles

Conflict as a Source of Joy
Jim Hardison Shows Us His Helm
The Scrooge Effect
The Ghost of Jared’s Pants
Being Juan Valdez
Great Brand Storytelling
Who Do You Love? The Appeal-and Risks-of Authenticity
Mascot Makeover
Character Principles
Refilling the Role of Juan Valdez
The Story of O’s
Something Fishy This Way Comes
Character Longevity
The Light and Dark of Wal-Mart
Character Study
Waiting for Dinner on the Apprentice
Problems Worth Solving
The Balancing Act of Building Character
Fine-Tuning an Image: Corporate Mascots
The Mystery of the Missing Ad Icons
Brands with Character
Pepsi Enlists Canine Help
The Inner Doughboy